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Google Analytics 101: How do I know where my site’s traffic comes from?
Google Analytics is a tool many webmasters use to record and report on traffic that comes through to a website. By inserting a piece of code onto a site’s pages, Google will track the number of people...
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Why do Google Analytics and Search Console report different results?
When it comes to measuring traffic coming into a website, there are many tools and metrics that can be used, with two of the more popular services being Google Analytics and Google Search Console. It...
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Our one-stop infographic on Google Search Console vs. Google Analytics results
Last week, our Account Executive Alan gave a detailed account of why data on Google Analytics and Google Search Console can be so different. That’s worth a read in full, but we thought we would follow...
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Four reasons why Facebook Conversions may not show in Google Analytics
As you may expect, platforms from different companies can report different results on the same or similar metrics. This has already been demonstrated in an earlier article we wrote about the...
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How to measure the success of your Twitter campaign
Twitter Analytics was launched in 2014 and represented a big move from the platform towards greater measurement abilities, and ultimately transparency, for all of its users. In this time, Twitter has...
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Why are Google Analytics Ecommerce Reports different from sales figures in...
A question commonly asked by online sellers, and from our own clients here at Engage Web, is “why is there a discrepancy between figures in WooCommerce and Google Analytics reports?” Sometimes, the...
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Google’s crawl stats report to show more results
Google recently published an update on its report for crawl stats, revealing that the report has now increased its coverage to include additional crawl types. The crawl stats report was first released...
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Facebook Analytics to be axed – so what next?
Facebook has announced it is “retiring” its measurement tool Facebook Analytics. The social network giant confirmed the news via an email sent to users, along with a post on its Business Help Centre....
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